Business plan for the Russian bath and sauna complex with a financial model and calculations

The accelerated pace of life in modern megacities and heavy workloads lead people to look for opportunities to maintain their health, relax and receive positive emotions. One of the best places where you can have a good rest, get emotional release and engage in healing procedures are baths. Therefore, baths have been and remain a profitable type of business, despite the fact that new establishments of this kind are constantly opening in large and small cities, offering a wide range of services.

Market analysis

Before you start your own business, you need to analyze the market - competitors, risks and threats are constant components of any business, especially such a competitive one as the provision of services in the leisure sector.

Despite the fact that the solvency of many citizens has not only not increased, but also decreased, the demand for visiting a bathhouse or sauna has not decreased. And here you need to pay attention to the target audience - saunas have recently become more in demand, since the majority of visitors to such establishments are people aged 20-45 years.

Next are the competitors:

Large enterprises – this includes establishments that provide a range of services. As a rule, these are not individual baths or saunas, but large recreation complexes - several baths (of different price segments), massage services, spa treatments, cooking, barbecue rental, etc. At the initial stage, it will be almost impossible to compete with such organizations, so it is better to locate yourself away from them.
Small organizations - at the moment they make up the majority of the market and, subject to a competent approach, competing with them will not be difficult.

Please note that this is only a general analysis - before opening a sauna or bathhouse for public use, be sure to analyze the market in your city. This is important - at this stage there is no need to use template solutions, since there are regional nuances in any business.

Details

Which business option should you choose?

It is unacceptable to plan an enterprise in the future using an abstract example; this is a road to nowhere, and such a business based on a conventional bathhouse model turns out to be a loser in advance. In modern entrepreneurship there is no universal “recipe” and projects for service stations, shops and cafes. All this is designed for a certain type of client, the location of the establishment within the city, the presence of transport interchanges, and most importantly - the demand for certain types of services. In this sense, bathhouse establishments are no different from other service sectors. For this reason, it is better for novice entrepreneurs to draw up business plans for saunas linked to typical models of steam establishments:

Project of a public bathhouse, which is designed for a large flow of clients. In this business, profit is generated due to the huge number of visitors, with an average level of service.
Read also: Layout of a 3x4 bath - even if it’s “tiny”, it still requires a plan
Plan for building a bathhouse business with pronounced national features. For example, a Finnish, Turkish or even Russian bath with all the accessories and paraphernalia. As a rule, we are talking about expensive establishments with an office-type layout, without public steam rooms, washing rooms and swimming pools.
Model of a bathhouse complex, which is equipped with a fitness room, billiards, swimming pool and exercise machine. The bathhouse in this complex will be only part of a whole set of wellness procedures.
Bathhouse for corporate events and recreation. A relatively new business, when the owners of such baths actively lure customers away from restaurants, cafes and nightclubs.

A typical public bathhouse project provides an opportunity to earn money, even with an individual business plan. Recently, the construction and maintenance of individual apartment baths has begun to develop massively. The business plan for building a home sauna is much simpler, and the profit can be equal to 30% of the price of the object.

Public bath plan

The first option can be called the most difficult, and it is also the most labor-intensive to manage and organize. It is so problematic that most entrepreneurs, when planning capital investments in a public sauna, do not limit themselves to planning an estimate or looking for reviews about the bathhouse, whether it is profitable in terms of business. As a rule, before deciding to open a sauna, future owners prefer to order a sauna project with the most detailed calculations of expenses to provide everything with energy resources. The rate of profit per person is small, on average no more than 5-10%, and therefore the establishment will be profitable only with a huge number of clients. Every error in calculations and every increase in heat energy prices by a heat generating company can make the business deeply unprofitable. For example, you can consider a public bathhouse project for a number of people from 20 to 40.

Planning an establishment as a business

For cost-effective and stable operation of a sauna-bath, a load of no less than 70% of the total number of personnel is required. Since the status of the bathhouse is a folk or public bathhouse, and the ticket price is low. A couple of hours are allotted for visiting the sauna; during an 8-hour shift, the sauna provides service to 85-160 people. The plan provides:

Two wigs - a sauna with 9 square meters and a Russian steam room with 12 square meters.
Locker room and dressing room with a main area of 30 square meters.
Washing compartment and two sanitary units - 30 square meters.

In total you will get from 80 to 90 square meters for two dozen people, or 180-200 square meters for a bathhouse project for 40 people. It is interesting that the obtained calculations for the required area are often used when drawing up a business plan as the main argument for calculations. It is believed that one square meter requires an investment of $1,000. In this case, setting up a business on the basis of a public bathhouse requires up to $180,000.

Expenses for operating a bathhouse

This is a one-time investment and will need to be repaid over the payback period of the bathhouse. Current expenses for one day of operation of the bathhouse will be formed as follows:

The price of heat supplied to the steam room, sauna and washing department. The total energy consumption for a bathhouse for 40 hours is at least 65 kW/h, and at a tariff of 5.38 rubles per 1 kW/h, and for an 8-hour shift, it will be 2600 rubles.
To set up service for 150 people, two people with a daily wage of 1000-1400 rubles are enough. This is another 2000 to 2800 rubles salary excluding taxes and government. deductions.
Spending on water - for 160 people you need about 4 tons of water for washing and about a cubic meter for sanitation, only 700 rubles.

And of course, advertising costs are required; without it, even the best business will pay off very slowly. It is enough to hang a couple of full-length banners with short text and signs near the steam room - and open the sauna for general use, the most popular in the city. The project of a public bathhouse for 50 or more people will turn out to be such that spending during the first working day according to the plan is 7,000 rubles. Taking into account 20% taxes, daily earnings must be at least 8,800 rubles. If from 85 to 150 people come to the bathhouse in 1 working day, then the ticket price will be 110 rubles.

In 2020, a visit to a public bathhouse cost on average from 300 to 800 rubles, and it turns out to be a highly profitable business. Most of the earnings will be used to repay investments, and a public bathhouse for 45 people, according to the plan, will provide “net” from 30,000 to 35,000 rubles. A project with a price of $180,000 will pay for itself in 1 year.

Business plan for a bathhouse complex

With a competent delivery of a bathhouse, free money will certainly appear, and if a good location is chosen, it will be possible to form among clients a positive attitude towards the bathhouse, as an exemplary service and comfort, then you can try your hand at organizing an entire complex.

Compound. In this case, the business plan will imply the presence of the following complex:

Some types of steam rooms, at least saunas and Russian steam rooms. Turkish hammams and Roman baths are little popular, and therefore there is simply no point in building them at the stage of business formation.
A massage room will be required in a modern bathhouse, but including it in the plan makes sense if you have an excellent specialist in Thai and therapeutic massage in mind.
The room for aromatic healing therapy is being built as an independent section, and not an addition to a sauna or Russian bath. Approximately 1/3 of customers willingly use herbs, and their sale can be an excellent addition to the bath complex business.
Entertainment rooms - beer bar, billiards and video room. All this can fit in one wing of the complex, but in order to quickly return the money invested, according to the business plan, they need to be completed and put into operation only on the eve of certain events.

For example, a relaxation area in a bathhouse can be planned and opened before the World Cup, or mass corporate events on the eve of the New Year holidays. Such a bath complex project will require not just a swimming pool and a billiard table, but also a separate room for a group of 20-30 people.

Business plan for a Russian bath

If you have doubts about how to design a future project, to find a style and content for a bathhouse complex, it is better to choose the Russian version of a steam room, wall decoration made of logs with a real stone stove. The Russian bathhouse is adored and revered because of its excellent healing effect, and therefore a business based on such a solution will never become unprofitable if you comply with two conditions. The wooden cladding of the steam room and bath walls quickly wears out and loses its original appearance, and therefore the wood needs to be refreshed 2 times a year, and it is subjected to cleaning, restoration and renewal.

The bathhouse building needs to be supplemented with an external pool or frosty plunge pool. To do this, it is important to equip a closed and fenced area, and also install fireplaces and barbecues. A business on such a bathhouse can bring in from $700,000 to $800,000 per year with an initial investment of $400,000 in the first part of the project for 40 people per day. For an ideal return on business, it is required that the Russian bathhouse be visited by at least 100 people per shift per day.

How to open a sauna from scratch

First of all, it is important to find a room for a bathhouse complex, ideally at the junction of two residential areas. The most desirable place would be a park area or two-story premises located near shopping centers. The renovation work and reconstruction of the first floor, with an area of 130 to 150 square meters, will cost about $50,000. In this case, it is best to arrange a long-term lease or purchase of premises for one owner, and only then register an LLC (“limited liability company”) with an authorized capital of 10,000 rubles.

Business does not tolerate quick decisions, and therefore, if there is not enough money for a bathhouse, you can make a small option for ½ or 1/3 of the room. In the rest of the area, construction work will be carried out in the morning or at night. To start a business you need the following equipment:

Two stoves - a wood-burning heater will cost $1,800, an electric sauna stove - $1,000.
A set of material for a sauna and steam room costs about $850.
Showers and boiler $1,250.
Furniture items for the rest room – $600.

After approximately 8 months, it will be possible to introduce a massage room and a solarium, which will cost another $8,000. Most owners of new baths and steam rooms prefer to increase the authorized capital and buy a license to sell alcoholic beverages instead of a solarium. This helps increase profitability by almost 2 times.

The most difficult thing about starting is choosing staff. An administrator who knows how to contact people and has authority costs a lot of money, and therefore the recruitment of a team needs to start specifically with him. And having found this person, you need to encourage him in every possible way.

SWOT analysis

SWOT analysis means identifying external and internal factors that in one way or another can affect the development of a business. External factors include the following:

Increasing the relevance of the offer.
Offer of additional services.
Increasing consumer demand.
Low level of fixed costs.

Be sure to pay attention to the threats:

High and possible further increase in competition.
Changing customer preferences.
High requirements for business organization.
A somewhat complex technological process if you are considering a business plan for a Russian bath.

There are factors that, when implemented, can develop your business and leave competitors behind without much effort:

Using quality materials and providing good services.
In-depth preliminary market analysis.
Using effective advertising tools.
Work using modern equipment.

The rule is simple - the better the services you provide, the more stable clients you will have and the wider market coverage.

Based on this analysis, we can draw the following conclusion: a bathhouse design for a business should be based on the following:

Selection and arrangement of premises.
Development of a promotion plan.
Development of profitable, special offers. This will especially work well at the initial stage of work in order to attract more clients.
Selection of high-quality equipment and related products for the bath.

If you don’t want to open your own bathhouse right away or don’t have the opportunity, then you can start small: start developing a business on goods for baths and saunas.

Equipment

To build baths, you need a full set of carpentry tools: axes, saws, hacksaws, hammers, squares, levels, jigsaws, hammer drills, screwdrivers and others. The necessary set of professional tools can be purchased for 10-12 thousand rubles.

To organize the production of log houses, you will need sawmills, woodworking machines, power tools and special equipment for drying wood. You can purchase a minimum set of necessary equipment for 120-140 thousand rubles.

There is no need to buy all the machines at once. Consider what equipment will be used constantly in your work. Some stages of work that require the purchase of expensive machines that are used from time to time are beneficial to trust to a reliable contractor.

Business registration

How to open a sauna? After you have calculated a business plan and conducted a market analysis in your city, you can begin registration.

If you plan to open only one room and work there alone, then you can get by with an individual entrepreneur. But, in practice, this is quite difficult, and therefore it is better to immediately open an LLC. As for the KVED codes, a sauna as a business is qualified according to the following designations:

04 – physical education and health activities.
40 – activity of bars, if you will sell alcohol in your establishment.
11 – retail trade in food products, drinks, tobacco products.
33 – retail sale of cosmetic products, since most likely you will sell hygiene products.
42.2 – retail trade of underwear. Kilts for men and women are a mandatory attribute of the bathhouse, so this code will be relevant.

This is an approximate list of KVED codes, since it will be individual for each type of activity, depending on the additional services provided.

At this stage of developing a bathhouse project for a business, you need to consider the following:

Choice of taxation system – simplified tax system or UTII.
Opening a current account – to accept non-cash payments.
The premises must comply with all SNiP requirements.
The steam room should not be more than 24 sq.m.
If redevelopment takes place, then such work will definitely need to be coordinated with the Housing Inspectorate - this is if the premises will be located on the ground floor of a residential building.

Please note that according to current legislation, it is prohibited to equip a bathhouse, but not a sauna, on the territory of a residential apartment building. A sauna is possible.

Required documents

An important stage in opening a business of this type is the preparation of documents. An entrepreneur can obtain individual entrepreneur status or open an LLC. In the first case, you will need to prepare the following documents:

application for registration of individual entrepreneur certified by a notary;
application to establish the chosen taxation system;
original and copy of passport;
a receipt confirming payment of the state duty.

The procedure for reviewing documents by tax authorities takes no more than a week. If approved, the entrepreneur will receive the following documents:

extract from the Unified State Register of Individual Entrepreneurs;
OGRNIP;
certificate of assignment of statistics codes;
notification of obtaining the status of an individual entrepreneur;
notification from the PFS about registration.

Then the entrepreneur will need to open a bank account.

When deciding to open an LLC, you need to prepare:

a corresponding application to the tax office;
charter of the company;
with one founder, a decision on establishment is created, and with several – a protocol on the creation of a legal entity;
application to use the selected taxation system;
notarized copies of the applicant’s passport;
a receipt confirming payment of the state duty.

The review period will also take no more than a week, after which the tax authority, if the answer is positive, will issue:

registration certificate;
certificate of registration with the tax office and registration with the Pension Fund and the Federal Compulsory Compulsory Medical Insurance Fund;
extract from the Unified State Register of Legal Entities;
registered articles of association;
a document confirming the issuance of statistics and Rosstat codes.

Having found out whether it is profitable to open a sauna and what is needed for this, you can begin to develop your own business plan and prepare documents. If all procedures are carried out correctly, the business will bring good profits.

Required starting capital: from 5,000 – 25,000 USD.

Monthly profit: from 3,000 USD

Payback period: from 2 to 7 months.

Marketing – how to start promoting?

At the initial stage of development of a bathhouse project for a business, the marketing strategy is one of the most important points, as this will bring customers. The following will work well in this area of business:

Signboard – it should be bright, informative, with a memorable original name.
Development of your own website, group on a social network.
Contextual and targeted advertising.
Registration in online catalogs.
Advertising in the media, radio and television.

You can also hold attractive promotions and sweepstakes - this will also help attract customers.

Production plan

When calculating the profitability of a sauna as a business, special and even priority attention should be paid to the production plan. Let's start with the staff - as we said above, the optimal start would be 2 administrators, who will simultaneously do the work of a cleaner. Their responsibilities may include the following:

Client meeting.
Providing clients with everything they need to visit the sauna/bath.
Familiarization with the rules of conduct in the establishment.
Acceptance of payment for services.
Registering clients by phone, making reservations.
Cleaning the premises, ordering necessary goods and consumables.

For additional payment (or better yet, hire a separate employee for this), you need to perform the following functions:

Development of a group on a social network.
Development and content of the site.

The salary of administrators is fixed, the average paycheck on the market is 35,000 rubles. So, in your sauna business plan you need to include a monthly salary of at least 70,000.

Repairing the premises, as well as purchasing everything necessary, is also the lion’s share of expenses. The room must be at least 100 sq.m. – steam room, relaxation room, massage room, shower room, utility rooms and reception desk. Additionally, a kitchen and bar can be equipped.

It is possible that the premises will have to be redesigned; the cost of the work will include the following:

Actually, the redevelopment itself and the legitimization of this process.
Carrying out repairs taking into account existing requirements and standards.
Bringing the premises into an appropriate form in accordance with the requirements of SanPin.
Equipment for shower, toilet, steam room, rest room.

As for equipment, when developing a bathhouse project for a business you will need the following:

Jacuzzi or shower. An excellent option is a bathhouse with an outdoor pool, but then the expense item will increase significantly.
Infrared sauna.
Steam room stove.
Ventilation system.

You will also need furniture:

Tables, chairs and sofas for the rest room.
Benches in the steam room.
If massage services are provided, a massage table will be provided.

You will also need to select accessories for the furniture - pillows, blankets for benches and sofas.

Since people want to rest and relax after a bath, they may need some equipment: an audio system, a TV. The administrator himself will need a laptop.

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The bank credit committee usually requires detailed project planning from clients. Therefore, realizing that we would need additional funds to open the bathhouse, we decided to secure a business project in advance. We ordered a ready-made business plan for a public bathhouse with calculations A well-developed financial model contained all the necessary calculations of both profitability and payback. This ultimately helped us create a presentation of the project for the bank and receive a loan in the amount of 9 million rubles.

Tkachev A.I. Individual entrepreneur. Petrozavodsk

Financial plan

How much does it cost to open a sauna or bathhouse? The profitability of a sauna as a business can only be calculated if there is a well-developed financial plan. Approximate costs:

Repair of the premises, including redevelopment - 550,000 rubles.
Purchase of equipment – 240,000.
Purchase of furniture - about 70,000.
Purchase of bath accessories – 10,000-15,000.
Equipment – about 50,000 rubles.
Website development – minimum 35,000 rubles.

Thus, you need to budget at least 966,000 rubles for initial expenses.

Further costs include:

Rent of premises including utility bills – about 70,000 rubles.
Advertising expenses (minimum) – 10,000 rubles.
Salary based on 2 administrators – RUB 70,000.

So the amount of monthly expenses will be at least 150,000 rubles.

Don't forget about taxes. The UTII system will be the most profitable - the tax for the quarter is approximately 6,000 rubles, that is, you will need to pay about 2,000 rubles per month, which is, in fact, pennies.

Taking into account all expenses, net profit will be about 87,100 rubles, minus 2,000 taxes - a total of 85,100 rubles.

Let's calculate the profitability: taking into account the pledged 965,800 rubles and the monthly profit, the payback can be achieved no earlier than after a year of stable operation.

Advertising and development plan

A business plan for a public steam room cannot but include advertising costs. At the promotion stage, the founder must attract customers with promotions or discounts. Advertise your business in the media, by distributing leaflets, online bulletin boards, distributing business cards in the gym, fitness center, hotel, cafe and restaurant. It is imperative to develop bright outdoor advertising and supplement it with signs and bathhouse advertising banners.

The cost of 1 hour of visiting the bathhouse for a client will be 300 rubles. The sauna business plan determines the expected demand of 150 hours monthly and 1800 hours annually. It turns out that the main costs will be 2,375,500 rubles. The annual operation and maintenance of equipment will cost 166,285 rubles, taking into account depreciation expenses. Hourly costs – 92.38 rubles.

Water costs: 48 m3 will be poured into a 12 m 3 pool with a monthly 4-time change of water, 13 m 3 will go into the shower stall. If the price of 1 m 3 of water is 26.75 rubles, and total consumption is 61 m 3, the hourly cost of water will be 10.87 rubles. Electricity costs: sauna heater – 35 kW/hour, lighting – 3 kW/hour. If the price of 1 kW is 2.96 rubles, the hourly cost of work is 112.48 rubles. Total energy for 1 hour of work is estimated at 123.35 rubles.

In just 1 hour of operation of the bathhouse, 1210.49 rubles will be spent. And the income per hour with a full load of 10 people and a price of 300 rubles per client will be 3,000 rubles. The internal efficiency ratio is 2.478, or 247.8%, which is more than the accepted discount rate of 0.4. The conclusion is that the business is profitable and you can invest money in it. The average payback period is 24-36 months.

Selecting a bath type

Regardless of what type of bathhouse project for business you choose, remember one thing - the services must be of high quality and comply with traditions. If this is a hammam, then follow the traditions of the Turkish bath. If you have a Russian steam room, birch brooms, steam and tea with bagels are mandatory attributes. If it is a Finnish sauna, install the appropriate equipment.

We open a sauna or bathhouse for public use - select the type of establishment:

Classic Russian steam room - the temperature in the steam room is from 50 to 90 degrees. Additional services in the form of massage, installation of a font, as well as relaxation rooms will only be a plus for your business.
Finnish saunas have a higher temperature than Russian steam rooms, but lately they have been in demand.
Turkish baths or hammam - to be fair, it is worth saying that there are very few Turkish steam rooms in their classic form. So there is every chance to establish your own local Ottoman Empire.

The choice is yours - open a sauna or bathhouse, provide a range of services, or just arrange a steam room. All this will depend on what kind of business plan the establishment has.

Registration

Opening a bath complex or public bath is impossible without legal registration. Only in this case is it possible to work without fear of government agencies. Registration involves obtaining permits necessary for the operation of the enterprise. This is the only way to guarantee the legality of the business and avoid a lot of unpleasant situations that could cause financial damage to the company.

To register an enterprise, you need to contact the tax office. For registration, it is better to choose the legal form of either an individual entrepreneur or a limited liability company.

Before contacting the tax office for registration, you should come to the NI for consultations to find out the following nuances:

what legal form is suitable in a particular case;
what is the tax amount;
how to make payment;
procedure for filling out reports;
what documents to prepare for registration and so on.

It is worth considering that it is also worth going to the social protection fund to clarify the amount of the monthly contribution.

Registration does not require large expenses. The presence of a lawyer is also not required.

The package of required papers should be prepared in advance so that there are no problems with providing them to the tax inspector.

Only after registration has been completed can you begin to organize the work. But before opening the project, it is mandatory to obtain permission from the sanitary-epidemiological and fire services. Only after receiving approval from these services can you begin work without fear.

If the enterprise is involved in trading activities: the sale of alcohol, food, etc., you will need to obtain the appropriate licenses or penalties are guaranteed.

Advantages and disadvantages

This type of business has only one main drawback: a long payback period and significant utility costs. But there are more advantages:

The service is always in demand, and if you also organize a whole recreation complex in a picturesque place outside the city, the number of clients will increase significantly.
A small private bathhouse can be organized even in your yard, if you have a private house.
In fact, not much starting capital is required - 1,000,000 rubles will be enough to get started.

So a bathhouse or sauna as a business is a completely profitable project.

Nuances and pitfalls of this business idea.

Before starting construction of a bathhouse, make sure that all communications connected to the site are in proper condition. Particular attention should be paid to energy supply, since the bathhouse requires a fairly large amount of electricity.

You don’t want all the stoves and boilers to turn off due to network overload on market day, and at the same time nearby houses to lose electricity? A trip to the energy inspection and small financial expenses will help you once and for all resolve the issue of supplying your bathhouse with electricity.

Coordinate any action you take with the fire service and SES. Any. Always. Even the smallest things. There is an option that, in the end, they will get tired of you and they will turn a blind eye to some minor violations.

If your bathhouse borders on the private sector, then I advise you to talk to all your neighbors and explain to them that you do not have a brothel, but a decent establishment. It’s just that many “ignorant” people firmly believe that the bathhouse is an abode of vice, debauchery and a cemetery of moral principles. Such neighbors need to be convinced of the purity of your undertaking and, perhaps, invited a couple of times to a free “test drive” of your establishment. However, be prepared for the fact that complaints against you will be received periodically for at least six months for any reason.

Finding a good administrator for a bathhouse is not a trivial task at all, because he must literally live up to the saying: a Swede, a reaper, and a player of the pipe. It is easier to say what is not his responsibilities than to list them. Be more careful when deciding this issue, and if you have found a good candidate, do not offend him with his salary!

Documentation

A sauna as a business requires mandatory documentation, since otherwise the conduct of business will be illegal and you will face a large fine for this, at a minimum.

To register a bathhouse as a business, you need to collect approximately the following package of documents:

Permission from the fire department.
If the establishment is located in a residential building, then permission from the Housing Inspectorate.
Permission from the sanitary and epidemiological station.
Agreements for: garbage removal, maintenance of the ventilation system, disinfection of premises, washing of clothes.
Lease contract.
Service agreement for communication systems.
Agreements with public utilities for the supply of electricity, water, heating.

And most importantly - documents for a registered enterprise - individual entrepreneur or LLC.

Where to start implementing the project

Currently, practical activities have begun to implement the “Russian bathhouse” project:

Individual entrepreneurship has been registered with the local tax service;
A long-term lease agreement was concluded for a land plot of 150 m2 owned by the municipality. The cost of rent is 7,000 rubles per month.
A company has been found that supplies Russian baths. This company is engaged in the development, construction, delivery and installation of turnkey bath complexes.

Selecting a room

The choice of premises should be based on the fact that the minimum area should be 100-150 square meters, the following premises should be equipped:

Steam room.
Shower, possibly a swimming pool.
Rest room.
Locker room.
Bathroom.
Utility premises.
Administrator's desk.

If it is intended to provide additional services, then separate premises are also needed for them - this must be taken into account before it is rented.

As for the location itself: take into account what the market analysis will give you. If possible, arrange a bathhouse outside the city, but in such a way that you can easily get there by public transport, that is, within the city.

A good option would be to rent premises on the territory of a health complex, hotel and restaurant complex, or sports complex.

Project Description

The goal of the project is the construction of a Russian bathhouse in the city of N with the subsequent rental of the complex. A small marketing study of several areas of the city revealed an insufficient number of Russian baths with decent service and quality of services provided.

To implement the project, it is planned to attract own funds in the amount of 300,000 rubles and borrowed funds (bank loan) in the amount of 680,000 rubles. In total, the total cost of the project is 980,000 rubles.

Economic indicators of the project implementation:

Net profit per year = 479,800 rubles;
Farm profitability = 45.9%;
Project payback = 24 months.

Repair and decoration - what you need to consider

A bathhouse is, first of all, a room with high humidity and increased fire hazard. Therefore, when choosing a finishing material, consider the following:

It must be hypoallergenic.
Equipment and finishing materials, as well as accessories, must be moisture resistant. Therefore, it is better to purchase everything you need in specialized stores.
When finishing, preference should be given to natural materials. So, in the steam room you need to choose a tree: linden, pine, cedar, oak. Linden, by the way, is not only beautiful, but also useful - when heated, it releases useful resins, so we also have aromatherapy.
All communications must be perfectly protected from moisture, otherwise the risk of fire and short circuit will increase significantly.

When decorating, you should adhere to a colorful style - that is, follow the traditions of the bathhouse or sauna that you chose. So the room will really be a bathhouse or sauna, and not just a washing establishment.

Main types of establishments and their characteristics

How to open a Russian bathhouse? Many people imagine such an establishment in the form of a wooden log house. If possible, the bathhouse building should be built from this material. In a wooden log house, wooden tubs, trestle beds with grass pillows, and brooms suspended from the ceiling will look great.

The basis of the Russian bath is the heater stove. It can be built from metal or bricks. To build a brick oven you will have to use the services of a mason. Metal ones can be purchased at hardware stores.

A bathhouse attendant in a Russian bathhouse must be able to wield a broom. Broom massage is the main service provided by such an establishment. In addition, he must have basic knowledge of herbal medicine. In addition to a bathhouse attendant, it is necessary to hire a competent administrator who knows how to communicate with visitors. Where to start serving your first client? First of all, the bathhouse provides time spent in the room for a fee. Additionally, you can offer various types of massage: with a broom, honey, salt. You can sell herbal drinks and birch brooms. Less popular are milk baths, vitamin wraps, and birch washing.

What are the advantages and disadvantages of a public bath? Modern establishments are somewhat different from Soviet washrooms. Currently, a public bathhouse is a comfortable room where you can not only take a steam bath, but also have a pleasant time in the company of friends. Wellness procedures are also carried out there. Such a bathhouse can accommodate up to 20 people at a time, bringing the owner a good profit.

Staff

You can get by with only two administrators only at first, and even then, it will be difficult, and provided that you yourself have bathing skills. In the classic scheme for organizing a bathhouse as a business, there should be the following employees:

Bathhouse attendant - one or more, depending on workload.
Administrator.
Cleaner, if the administrator does not do it.
If there is a kitchen - a cook, a waiter.
An employee who is responsible for inventory and maintaining all systems in working order.
Massage therapist, if they provide such services.

Again, recruitment will depend on what additional services will be provided, and the scale of the business and the average level of attendance will also be taken into account.

Risks

A bathhouse as a business has its own risks, just like any other type of business:

Low attendance, which can lead to negative work. But, this can be resolved with a competent marketing strategy.
Lack of clients due to poor quality services - there is no one else to blame but yourself, so do everything in the best way, with care for the client.

All other business troubles can be foreseen and even prevented - the main thing is to correctly calculate the business plan for a sauna or bathhouse, arrange everything correctly and launch advertising. More on the latter later.

Before we begin

Construction of baths requires deep professional knowledge and extensive experience. A humid environment and high temperatures will lead to rapid destruction of a structure built without strict rules or using inappropriate materials. If you are not a highly professional specialist in the construction of baths, find such a person and invite him to the position of team leader.

Find suppliers of high-quality and cheap raw materials. Study the demand in your region and decide on the direction of your activity: construction of baths on the site or in the customer’s house, sale of ready-made baths, design or construction according to a ready-made project.

Draw up a detailed business plan, think over a strategy for developing the company and finding clients.

The advertisement is engine of the trade

Any business needs advertising, otherwise almost no one will know that there is such a good company with attractive offers, which means there will be no customers. Therefore, your advertising is the following:

It should be different from competitors, but at the same time targeted. That is: you don’t need to do it like others do, even if everything is great there. Your business should have its own identity and not be a plagiarism of something.
Having your own website with an order form, reservation, reliable and up-to-date information with original photos is a must. It wouldn’t hurt to have a blog, or even your own channel on youtube.com.
A page or group on a social network is the same as with a website.
Advertising in the media - newspapers, magazines, some commercials on radio and television also works well.
Banners, signs, city lights, even billboards - such things need to be installed in areas where there are large crowds of people and preferably tired people - a person comes home from work, he is tired and wants to rest, and here is your proposal.
Only truthful information - no need to promise something that does not exist and will not happen - low prices, imaginary promotions, and so on - these are tools of black promotion. Yes, the client will come, but only once and will tell others not to come.
USP - offer the client something unique, something that competitors do not have and will be useful to him.

In fact, everything is simple - be original and do your work efficiently, with care for the client. If a person leaves your bathhouse rested, healthier and satisfied, then he will not only come to you, but also bring his friends and relatives.